It’s the beginning of the year and setting goals has to be on your to-do list. Even if you work for a large corporation that just force-feeds goals at a division or team level, you still have the job of allocating it out to everyone. Goal setting is actually not an art, it’s a science, and you need to take the time to do it right.
I use to work with managers who were just too lazy to set goals correctly and would allocate their goals evenly across the team. Why is this wrong and what’s a better strategy?